About us

Ever been at work with a friend, just joking around, and suddenly an idea hits you? That's how this started—two friends working at KFC, dreaming bigger. We didn't let it fade—we ran with it.

Two friends, one vision: to create streetwear that's clean, premium, quality, affordable and built to last. No shortcuts, no compromises—just quality pieces you'll actually want to wear.

Born in Montréal, inspired by the culture around us, this brand is our story stitched into every drop. And if you're rocking it, you're part of that story too.